Unbound Group, home to the United Kingdom’s footwear brand Hotter, has launched Mirakl, a curated retail multi-brand digital platform. The brand is all set to be introduced by the end of July and lined up for an autumn launch by early September.

Unbound Group stated that it has brought on board a plethora of partner brands which it will announce in the due course.

As per credible sources, after onboarding, the brands will have direct access to 4.6 million of the Group’s consumers, marketing campaigns, and £4 million technology investments.

Ian Watson, Unbound Group’s Chief Executive Officer, mentioned that the group is thrilled to announce the development of its latest platform with the help of Mirakl’s leading marketplace technology.

Ian commented that they are leveraging the verified proposal to tap into the growing number of more than 55 customers that are buying online. He added that via the latest platform, the company is curating a Group that connects, understands, and sells to the main target customers on a deeper and broader basis.  

According to reports, Mirakl’s proven scalable technology and capabilities made them the clear associates, bringing in the expertise, technology and ecosystem that will assist in the development of a truly built platform at scale.

Sophie Marchessou, Executive Vice President and Customer Success Beauty in Home and Fashion, Mirakl stated that the Unbound Group is applying a tremendously strong digital strategy.

Sophie added that in order to back up the Group’s latest platform with the Mirakl Marketplace Platform, they are at the top positioned to gauge their product offering on time and try on new categories apart from the ongoing core brand offering, without any risks.

It was mentioned that the Group’s expertise and technology will play a major role in powering a marketplace that will expand its business and assist it to cater to and exceed the needs of its customers.

Source Credits: - https://retailtechinnovationhub.com/home/2022/5/25/unbound-group-builds-online-marketplace-with-mirakl-tech