Snapchat, an American multimedia messaging platform, has reportedly launched a new section of its application called Spotlight. The new feature will offer surface video content and will allow the company to compete with Chinese video sharing platform TikTok, cited sources aware of the development.

In order to entice people, Snapchat reportedly intends to allot up to USD 1 million to most popular content creators per day. This means that if creators produce a viral video, they might earn a large portion of the million dollar pot.

With that being said, the amount creators receive will depend on the unique views on their respective content on that particular day. Moreover, users will continue to earn from their content if it remains popular for multiple days, sources claimed.

Spotlight will have its own dedicated section in the Snapchat app and the videos would be over a minute long, sources claimed. The content cannot be watermarked as of now, which means people will not be able to download other viral TikTok videos and post them in Snapchat. It is also worth mentioning that Spotlight’s content will be based on Snapchat’s algorithm such as what video the user has viewed and for how long.

Although the overall format of the new feature is similar to that of TikTok, the company reportedly claims to have made specific decisions as per its user base, cited sources close to the company. For instance, Spotlight snaps will not comprise of a public comments section and the profiles of the users will be set to private by default.

It is to be noted that the newly launched Spotlight section has been in talks for a while, however, Snapchat lacked a relevant feed for such content until now. Unlike Snap Map, which allows users to view snaps based on anyone’s location, Spotlight is specifically developed for viral video formats, sources claimed.

Meanwhile, TikTok reportedly announced to have launched a new feature that will enable users with photosensitive epilepsy to skip videos automatically.

Source Credits –

https://www.theverge.com/2020/11/23/21585513/snapchat-snap-spotlight-creators-app-update-tiktok

https://techcrunch.com/2020/11/24/new-tiktok-feature-allows-users-to-avoid-videos-with-epileptic-seizure-triggers/