Instreamatic, Pandora announce trial of AI-based interactive voice ads

Platform of Instreamatic allows advertisers to use interactive voice ads that let consumers verbally and naturally respond to offers

Reports confirm that Instreamatic has announced an agreement with the largest streaming service in the U.S., Pandora, for testing AI-powered interactive voice advertising.

Instreamatic, for the record, is a platform for voice-enabled ads that allows advertisers and media companies to manage, monetize and measure audio content by using its interactive voice AI technology.

Supposedly, visual digital advertising is published across mobile, video interfaces, and web, in which audio itself cannot be clicked. The platform of Instreamatic has solved this key challenge by allowing advertisers to use interactive voice ads that let consumers verbally and naturally respond to offers.

Citing reliable sources, one of the capabilities of Instreamatic is voice AI that utilizes natural language understanding (NLU) to enable customer conversations to move beyond simply yes or no interactions. Apparently, the AI functionality of Instreamatic is designed to interpret, study and understand user intent and continuously improve this understanding through profound learning mechanisms.

Through this way, the platform continues to learn and raise its predictive power and vocabulary. In addition, the platform also looks to persistently improve the performance of ad campaigns as well as consumer’s ad experiences, sources commented.

Simultaneously, the technology of Instreamatic enables every interaction to be cautiously measured with a view to provide significant ad metrics that inform campaign policy and help manage ad spend decisions. Instreamatic’s platform also drives preliminary performance results which prove that allowing customers have dialogs with ads leads to richer engagement.

Sources further informed that through voice-driven engagement, the listeners of Pandora would get a natural utility, especially those consuming mobile audio content at the time of hand-free activities like working out, cooking. Here, advertisers will have the opportunity to engage their audiences at times when they were previously not able to respond. In coming years, Pandora is looking forward to offering test opportunities to advertisers.